
SignalScore
Know what to post next on LinkedIn
Imports your LinkedIn analytics, builds a baseline for your own account, and returns one experiment to run this week.
01 — The business problem
LinkedIn's native analytics show impressions, reactions and comments. They never show a baseline and never suggest a next step. Operators and founder-creators post into a vacuum. They cannot tell what good looks like for their own account, and every post feels like starting from scratch.
02 — The workflow
- The operator exports per-post analytics from LinkedIn (Post, then View analytics, then Export) and uploads the XLSX files. No LinkedIn login and no API access.
- Each post is tagged with a format (carousel, text, video) and an optional topic. Five posts is enough to start, and more sharpens the signal.
- SignalScore builds a personal baseline across format, topic and cadence, so every new post is scored against your own history instead of a global average.
- The app surfaces what held a post back and returns one falsifiable experiment for the next week: a specific format, hook or hour to test.
03 — What I built
- Browser-only data pipeline. Analytics files are parsed locally and never leave the device.
- Three-screen flow: Import, Analysis, Insights, with zoomable screenshots in the marketing site.
- Local persistence so weekly experiments stack into a real learning loop.
- Privacy by design. No LinkedIn login, no API connection, delete-all from Settings.
04 — Tools used
AI Gateway (GPT-4 class LLMs) · Client-side XLSX parsing · React + Vite · shadcn/ui
05 — Commercial use case
Sold to solo creators, founder-led brands and B2B marketing teams that own LinkedIn as a channel. It replaces a layer of agency reporting with a self-serve, privacy-safe learning loop the operator runs themselves.
06 — ROI and adoption
Roughly one high-confidence content experiment shipped per week, instead of zero.
Illustrative assumptions
- Most operators run zero structured content experiments because building a personal baseline alone takes a half-day each time.
- SignalScore collapses baseline and recommendation into one session.
- Assumes the operator posts 2 to 4 times per week and acts on at least the next recommendation.